"Malgudi to Macondo" My book translated in Telugu and published - October 2016

Prof Kancherla Reddy from Hyderabad has done the translation and got it published by the Telugu Academy, Hyderabad.

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"Malgudi to Macondo - the journey of an Innocent Indian through the seductive Latin America"


Published by the Indo-Latin American Chamber, Chennai in 2012

The book was launched by The Indo-Latin American Chamber, Southern India Chamber of Commerce and Industry (SICCI) and Engineering Export Promotion Council, at GRT Grand Hotel, Chennai on 16 July 2012.



The book was released by M.Ganapathi, Secretary Ministry of External Affairs along with AVM Balasubramanyam, Honorary Consul of Paraguay in Chennai in the presence of Ambassadors of Brazil, Peru, Dominican Republic and Paraguay. The speakers included Siddharth Varadarajan, Editor The Hindu newspaper.

Press coverage of the book launch


"Business with Latin America" website ( 26 August 2005)

I decided to create a website instead of periodic updating of my book on Business with Latin America. It was launched on 28 August 2005 at the F Bar near Qutub Minar, New Delhi. The event was cohosted by CII and Eximbank. Minister of State for External Affairs Rao Inderjit Singh was the chief guest. A live band from Cuba "Waikiki" performed salsa music and dance accompanied by the audience.

Here is the website http://www.businesswithlatinamerica.com/

But unfortunately I could not continue the website after 2017. I had some technical problems and have not been able to update in 2018.


Here is the invitation card for the website launch.. 


Business with Latin America (Feb. 2005)

This is the second edition of the book written by me and published by Export Import Bank of India. The book gives an overview of the Latin American and Caribbean markets and India's business with the region.

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This was launched on 7 February 2005, with a salsa party at "Just My Kind of Place " Taj Palace Hotel, NewDelhi. The book was released by Minister of State for External Affairs, Shri Rao Inderjit Singh in the presence of Foreign Secretary Shri Shyam Saran. The launching event was hosted by EximBank and the Confederation of Indian Industry.


from left to right: Sunil Trikha ( eximbank), author, Foreign Secretary Shyam Saran, Minister of state for External Affairs Rao Inderjit Singh, Madhur Bajaj chairman Latin America committee CII and Srinivasan Director General CII.

This is the cover of the first edition done in 2003 from the embassy in Caracas. The Commerce Ministry paid for the publication costs.

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Business with Andean Community (April 2001)

I published this in April 2001 when I was in Venezuela. It gave an overview of the markets of Venezuela, Colombia, Peru, Ecuador and Bolivia and India's business with these countries.

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Market study of Mercosul - June 1997

I made a study of the markets of Brazil, Argentina, Uruguay and Paraguay and India's business with the Group. I had given suggestions to the Indian government and business for promotion of exports and investment in the region. This was the first ever study made by any Indian on Mercosul.



Business Guides

I published the first guide for business with Brazil in 1997 when I was in Sao Paulo. I published updated editions in 1998, 99 and 2000. In my posting in Venezuela I published guide for business with Venezuela in 2001, 2002 and 2003. In Buenos Aires I published guides for business with Argentina, Uruguay and Paraguay in 2008, 2009, 2010, 2011 and 2012. I had distributed these to Indian business chambers and export promotion councils.

I had also put them in the websites of the embassies and updated them almost every week. I did the updating myself most of the times.

The business guides were small pocket booklets which business people could carry conveniently. The guides information on the macroeconomic situation, industry, trade, business opportunities and tips for business visitors.

I was the first to publish such business guides in Indian embassies. This was appreciated by the Ministries of External Affairs and Commerce who had advised other embassies to bring out similiar guides.

Below are the covers of some sample guides

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